задать шику

• ЗАДАВАТЬ/ЗАДАТЬ ШИК <ШИКУ> highly coll

[VP; subj: human]

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⇒ to live or do sth. lavishly, striving to make an impression on others and being aware that one is succeeding:

- X задаст шику{{}}≈ X will live <do sth.> in (high <grand>) style;

- X will put on the dog <the ritz>.

     ♦ Вернувшись в Москву из провинции с большими деньгами, Свиридов стал задавать шик: отделал новый дом по последней моде и щедро поил и кормил в нём гостей. When Sviridov returned to Moscow from the provinces with a great deal of money, he began to live in high style: he remodeled his new home according to the latest fashion, and lavishly wined and dined guests there.

     ♦ [Аннушка:] Там старик-то и помер, да и отказал все свои деньги и все пески золотые Тайсе Ильинишне, вот она и разбогатела. Приехала сюда, да теперь шику и задаёт (Островский 3). [A.:] There the old fellow dies and leaves all his money and his gold-fields to Taisa. That's how she got her money. She came back after he died and she's been living in style ever since (3a).